As small business owners who market to other small and medium sized businesses, we’ve come across quite a few valuable resources for entrepreneurs in the last few years. Naturally, our first instinct was to use this knowledge for the greater good, so we have decided to publish a short list of these resources and why they’re valuable. In this post we’ll just focus on what you can find at your local bookstore:
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to do About It
by Michael E. Gerber
The author leads his audience through the life of a company, from birth to established success, and examines all those popular beliefs about businesses…that just might not be true after all. Ultimately this books aims to help you grow into a focused and profitable company in your marketplace.
After examining several companies which greatly improved the quality of their business over time, researchers tried to determine what it was about each organization that caused it to be successful. A fascinating discussion about corporate culture, this book will help you turn a surviving company into a thriving one.
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
by Brian Halligan and Dharmesh Shah
For companies that are looking to expand their market share, there is no better book to read. Marketing strategies have changed drastically since the advent of the internet, and old-fashioned approach- in which a business interrupts whatever a prospect is doing in order to grab their attention- is no longer adequate. The authors teach their audience how to use different online platforms to connect with their target market in a way that is both authentic and effective.
Venture Deals: Be Smarter than your Lawyer and Venture Capitalist
by Jason Mendelson and Brad Feld
Really, the title says it all. Understanding complicated legal jargon is never more important than when everything you’ve worked for is laying on the line. Mark Suster does a wonderful job of explaining why this book is valuable.
Are there any books that have had a major influence on you and your business? Let us know!
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