Category Archives: Musings

The Lean Startup – What it is, How it was Born

One of our most popular posts to date has been a preview of Eric Ries’ new book,  The Lean Startup.  Our previous article (before the book was released) compared past product developing life cycles to Ries’ “approach to creating continuous … Continue reading

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The Polarizing effect of SOPA: What it is and why it divides us

SOPA is a hot topic. Currently CEOs, powerful politicians, Hollywood heavyweights and average Americans all seem to be at odds over one issue (and actually I am not referring to Occupy Wall Street). SOPA, or the Stop Online Piracy Act, … Continue reading

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Google+ has an Identity Crisis

Our last blog entry, “Anonymity, Accountability and Free Speech” discussed the chasm that has developed in the social networking world between those who encourage the enforcement of ‘real-name’ policies, and those who believe that the abolition of anonymity is irresponsible … Continue reading

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Anonymity, Accountability and Free Speech

Since the debut of Google+ there has been a storm of controversy surrounding the new social network’s real name policy. The attempt to enforce what Google believes to be a form of legitimacy on their users has been met with … Continue reading

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100 Million Users and Counting: the 5 Largest Social Networks You Never Knew Existed

Facebook, Twitter and LinkedIn: they can all count their users in the hundreds of millions, which is why you know them. But did you know that there are other social networks that can do the same, and you’ve probably never … Continue reading

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What the Recent Weeks tell us about Social Media and Law Enforcement

There has been much controversy lately about how law enforcement agencies are using (or preventing the use of) social media in order to target criminals and avoid social unrest. Social media platforms such as Facebook and Twitter have become central … Continue reading

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Simple, Common, and Easily Avoided: Don’t Make These 7 Mistakes with your Computer

As experts in the IT industry, people come to us with many computer problems that are easy to prevent, but woefully difficult to fix. To avoid a lot of unnecessary heartache, and perhaps an ulcer, try not to make the … Continue reading

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Learning by Doing: How to Plan a Successful PR Event

Public Relations (PR), as defined by omniscient Wikipedia, “concerns enhancing and maintaining the image” of individuals, events, and organizations. Running a PR event can be a fun and effective way to reach potential customers and to inform your community about … Continue reading

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4 Books Every Entrepreneur Should Read

As small business owners who market to other small and medium sized businesses, we’ve come across quite a few valuable resources for entrepreneurs in the last few years. Naturally, our first instinct was to use this knowledge for the greater … Continue reading

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Are You a Geek?

Jeff Foxworthy, of Blue Collar Comedy Tour fame, has a schtick which allows him to help his audience members determine if they might be rednecks. Here are a few informative examples: “If you refer to the 5th grade as ‘my … Continue reading

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